The First Five

An easy way to evaluate your pet(s) food is by reading the First Five Ingredients! AAFCO (Association of American Feed Control Officials) mandates that the bag of ingredients be weighted from the very first ingredient (most) down to the last ingredient (least). So the First Five Ingredients make up the majority of the bag and are the most important.

One (or more) of the first two ingredients should be a whole protein source. Whole protein sources like (chicken, pork, beef, etc.) or meals made from single, whole protein sources (beef meal, salmon meal, chicken meal, etc.) You should stay away from corn, wheat or soy and look for more whole, unprocessed grains, fruits, and vegetables. In addition you should avoid artificial colors, flavors, and preservatives. By starting these simple steps, you are initiating a plan that will develop into a responsible and healthy diet program for your pet(s).


FEED LESS - Although high quality food is generally more expensive per bag, since less food is required per serving it is often more cost effective in the long run.
LESS STOOL - As a result of feeding smaller portions, as well as increased digestibility, there is much lower stool volume.
IMPROVED SKIN AND COAT - Ingredients make a difference!  Higher meat content and high quality oils (such as salmon or herring oil) will lead to improved skin and coat quality.
LESS SHEDDING - By reducing the common grain fillers the improvement in the skin and coat will also lead to less shedding.
MORE ENERGY - The digestive tract of our four legged friends is better equipped to digest meat.  By having more meat protein in the food, you should see a more consistent energy level.
IMPROVED ALLERGY SYMPTOMS - By reducing common dietary allergens such as corn, wheat, soy and beef, dogs with allergies often see an improved quality of life.